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Alastair Herbert
Alastair is a strategic thinker and founder of Linguabrand. As a former marketing director of Invesco and FTSE, he knows clients' needs, and built Linguabrand after seeing the limits of traditional research.
Deeper, faster, actionable insights
The people and technology building loyal customer relationships
Alastair is a strategic thinker and founder of Linguabrand. As a former marketing director of Invesco and FTSE, he knows clients' needs, and built Linguabrand after seeing the limits of traditional research.
Margaret's world-class experience with clean language makes her an outstanding researcher. She is always involved in our panel listening design, where we scale up one-to-one listening for issues Bob can't listen to directly.
Known as the Godfather of UK semiotics, Malcolm has spent a career working with the likes of P&G, and works with Said Business School and Goldsmiths. Initially sceptical about Bob, he's since become one of his biggest fans.
Bob is so important to us he has his own page. Even though we invented him, he's taken on a life of his own, and we're constantly amazed by his insights.
Find out moreAt its heart, business is really very simple – it's only about making and maintaining relationships. Social psychology has shown that you're three times more likely to start a relationship with people who match your language style, rather than through things in common.
Language matching also predicts longer, more loyal relationships. The way we choose to express ourselves is loaded with sub-conscious cues to our thinking, and we use this psychology to help our clients build new, more loyal relationships.