Meet Bob

Bob loves words because they're a rich resource, full of emotional content. He reads 120 times faster than us humans, making them easy to deal with. He measures the emotional drivers behind buying behaviour and attitudes to brands, showing you how markets are thinking and where brands are positioned within them.

Bob benchmarks everything he hears, because metrics only make sense in context. He isn't here to replace people – he does things we can't, but he can't create anything. He's here to stop us wasting time and money selling generics and operating on gut feel alone, so people can focus on being creative and making relationships work.

He's measured over a thousand brands across 40-plus categories, and millions of consumer words. You can email him to ask what he already knows about your brand or market.